Purolator Reinforces Leadership Position in Filtration
A Renewed Promise of Innovation Initiative Supported by New Premium Products, Industry-First Packaging, Reinvigorated Branding and Updated Website
LAS VEGAS, November 3, 2015 – Today at the Automotive Aftermarket Products Expo, Purolator unveiled an exciting new program for its entire line of oil, air and cabin air filters for the aftermarket. Aligned with a renewed quest for innovation and a commitment to delivering advanced solutions for rapidly changing engine and oil technologies, Purolator will help customers boost sales with innovative new products; an exclusive, industry-first packaging design; bold, modern branding; and a renewed promise: “Nothing Gets By Us.”
Leading this brand relaunch is PurolatorBOSS™, a ground-breaking new oil filter that supports maximum engine protection for conventional, synthetic and semi-synthetic blend motor oils across a wide range of viscosities. Available through commercial and retail distribution channels in the U.S. and Canada in the first quarter of 2016, it is an ideal match for synthetic oils, where it can provide up to 15,000 miles of engine protection.
PurolatorBOSS employs exclusive SmartFUSION™ Technology, which features 100-percent synthetic media supported by fully integrated, reinforced polymer mesh. The media’s precision pleating delivers unprecedented performance by capturing microscopic contaminants while maximizing clean oil flow.
Both PurolatorBOSS and the refreshed PurolatorONE™ brand of advanced oil filters feature the new Purolator hex packaging, a six-sided, patent-pending design that provides higher visibility and greater saleability at retail. The visually-striking hexagon shape of the package is the first of its kind in the automotive-filtration industry.
The complete line of Purolator filtration products will also showcase a reinvigorated, six-sided logo designed to reinforce the unique hex shape packaging. The logo supports the company’s mission to stay a step ahead of the contaminants that threaten today’s high-tech engines with forward-thinking innovations at the leading edge of filtration technologies. This bold, modern look will also be reflected throughout a refreshed company website and all Purolator marketing materials.
“Purolator has been on a relentless quest to perfect automotive filtration for more than ninety years, and we continue to raise the bar with this new line of premium, advanced products,” said Kevin O’Dowd, global director of product and brand marketing for the automotive aftermarket for MANN+HUMMEL Purolator Filters LLC. “This initiative signifies our renewed commitment to innovation and reinforces our strong leadership position in the automotive-filtration industry.”
Purolator will showcase the company’s full lineup of innovative products and promotional programs in booth 1433 at the Automotive Aftermarket Products Expo this week. For more information about Purolator’s automotive filtration products for the aftermarket, visit pureoil.com
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.”
Purolator is a key brand and part of the extensive product portfolio of the MANN+HUMMEL Group, a leading expert for filtration solutions, development partner and original-equipment supplier to the international automotive and mechanical engineering industries. Based in Ludwigsburg, Germany with more than 60 locations worldwide, MANN+HUMMEL strengthens the Purolator brand through expert engineering, rigorous quality-control processes, global manufacturing best practices and innovation resources.
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