Purolator Filters Brand Honored with Automotive Communications Award at AAPEX 2016
Car Care Council® Women’s Board and the Automotive Communication Council Recognizes Purolator's Videos at AAPEX 2016
RALEIGH, November 17, 2016 – Last week at the Automotive Aftermarket Product Expo (AAPEX), Purolator received a 2016 Automotive Communications Award from the Car Care Council® Women’s Board and the Automotive Communication Council.
Two videos were produced as part of the launch of the company’s re-energized brand and new premium oil filter line, and won in the category of best business to business use of YouTube video. “In planning the launch of the refreshed brand and new premium oil filter line, PurolatorBOSS™, at AAPEX last year, we wanted to create a way to visually communicate Purolator’s renewed promise ‘Nothing Gets By Us™’ and rededication to protecting today’s high-tech engines,” said Kevin O’Dowd, global director of product and brand marketing for the automotive aftermarket for MANN+HUMMEL Purolator Filters LLC. “We produced these videos in an effort to engage and inform both current and potential customers.”
The Automotive Communication Awards are presented annually at AAPEX for both business to business and business to consumer marketing efforts, including print, online, packaging and other categories. The video award entries are assessed by a panel of judges on quality, content and overall messaging.
In addition to being honored at the awards reception on November 1st, Purolator exhibited its comprehensive line of filtration solutions for the aftermarket at AAPEX this year. To learn more and watch the award-winning videos, visit www.pureoil.com.
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.”
Purolator is a key brand and part of the extensive product portfolio of the MANN+HUMMEL Group, a leading expert for filtration solutions, development partner and original-equipment supplier to the international automotive and mechanical engineering industries. Based in Ludwigsburg, Germany with more than 70 locations worldwide, MANN+HUMMEL strengthens the Purolator brand through expert engineering, rigorous quality-control processes, global manufacturing best practices and innovation resources. For more information, visit www.pureoil.com and www.mann-hummel.com.