Purolator Pranks Real Customers in Hidden Camera Stunt
Hidden cameras rolled in the auto repair shop as our fake mechanic tried to push clever pranks by real customers.
RALEIGH NC, December 12, 2016 – Have you ever been informed by a mechanic that an oven mitt was found in your engine compartment? Or your blinker fluid needs to be changed? Chances are…you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, NY, can't say the same.
Purolator, a leading innovator of automotive filtration products for the aftermarket, recently set up hidden cameras in a Buffalo-based automotive repair shop and hired an actor to take on the role of a mechanic informing real customers of absurd discoveries in the engine compartment of their vehicles. And the jokes didn’t stop there. The fake mechanic also tried to convince the individuals that their vehicles were in need of outlandish maintenance items, such as a tightening of the Pomeranian clamp and a stalagmite flush.
Tina Davis, senior marketing manager for MANN+HUMMEL Purolator Filters LLC explained, “the hidden camera stunt was a fun way to remind drivers to let nothing get by them when it comes to taking proper care of their vehicles.”
Preventative maintenance, such as regular oil and filter changes, is key to maximizing engine performance and extending the life of its components. It is just as important for drivers to be informed about the products that they are installing in their vehicles. Purolator’s prank aims to place preventative vehicle maintenance top-of-mind in an entertaining and unique way, while also educating individuals about the superior quality of its lines of filtration products.
To capture these shenanigans, Purolator compiled a series of videos featuring the most memorable customer reactions. Needless to say, the outcome was quite humorous, but with a subtle car care message.
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.™” Purolator is a key brand and part of the extensive product portfolio of the MANN+HUMMEL Group, a leading expert for filtration solutions, development partner and original-equipment supplier to the international automotive and mechanical engineering industries. Based in Ludwigsburg, Germany, with more than 70 locations worldwide, MANN+HUMMEL strengthens the Purolator brand through expert engineering, rigorous quality-control processes, global manufacturing best practices and innovation resources. For more information, visit www.pureoil.com and www.mann-hummel.com.