Purolator Launches Summer Mail-In Rebate Promotion for Air and Cabin Air Filter Categories - Canada
Raleigh, N.C. – June 21, 2018 – Purolator launched a national mail-in rebate program across Canada to help installers drive additional sales in the engine air and cabin air filter categories. The promotion will run through August 31st, and qualifies customers at participating repair shops for a $5 mail-in rebate on the installation of any Purolator air or cabin air filter.
Cabin air filters are the fastest growing segment in the filtration category, and more than 80 percent of vehicles on the road today are equipped with them. While there continues to be excellent growth within the category, cabin air filter replacement is still one of the most underperformed maintenance items on a vehicle.
“We received tremendous feedback from installers the past two years we’ve offered the mail-in rebate program,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “The summer promotions aim to help our customers continue their successful momentum in the air and cabin air filter categories.”
To help generate consumer interest and drive sales, Purolator is providing participating repair shops with complete point-of-sale kits. The kits include informative cover letters explaining the program, rebate tear pads and in-store/in-shop promotional materials such as posters, window clings and counter easels.
Products must be installed by August 31st to qualify for the savings, but customers have until September 30th to redeem the rebate. For complete information or to download the program rebate form, visit pureoil.com/rebates or contact your Purolator sales representative.